TRESemmé was relaunching the popular Keratin Smooth line for normal and coloured hair. The collection offered 5 smoothing benefits, with either Moroccan argan or marula oil, which provides up to 72 hours of frizz control. This would encompass the main messaging for collateral. When displayed together, Keratin Smooth Colour copy would lead Keratin Smooth in design direction.
In-store displays, shelf highlighters and takeaway coupons were developed for the Canadian launch of Keratin Smooth. To further highlight the importance of the oils, I sourced new imagery to work in conjunction with the established visual language across different touch points. Designs were created in both French and English.