TRESemmé wanted to share their recent achievements in the Canadian market with potential Facebook fans, both in English and French. Each advertisement focused on a particular product or region, educating potential fans and encouraging them to “Like us” in the process.
Working within the Facebook guidelines proved challenging, as it limits images to no more than 20% copy. Between legal copy requirements and a typographic logo, a creative layout was required to meet this prerequisite.
The advertisements drew in an estimated 75,000 new Canadian Facebook fans.