Milton strived to promote its facilities and fitness throughout the year and during key holidays. To encourage healthy choices, they offered Halloween Skate or Swim coupons for purchase that can be given out instead of candy. This year’s campaign - which was featured in the town paper, signage, facility website, and lobby monitors - was a massive success, selling out.
The other coupons were developed to appeal to their targeted demographic – adult swim, family skate, children’s swim, etc. Their respective brand identity was used to tie in with the facility.