TRESemmé's latest innovation for 2016 featured a reverse wash system that created touchable volume. The conditioner first approach was popular in European markets, yet still relatively unknown in North America. All point of sales material needed to be visually engaging, as well as educational to the new regiment.
Assets supplied by Global lacked the dramatic appeal the Canadian brand team wanted, so new concepts were developed. The focus was on the conditioner first approach, and a breakdown of the system.
The website product launch was accelerated to accommodate a secondary agency's coinciding social media influencer program. The expedited creation of artwork, legal approval, and content upload allowed the necessary pages to go live one month ahead of the initial schedule, and allowed reviewers to comment directly on the website to build SEO searchable content.