Select TRESemmé Canada Facebook fans were sent samples of the new 7 Day Keratin Smooth line. Each sachet included a shampoo, conditioner and heat activated treatment. A promotional brochure was also included to educate new users on the benefits of the system when used properly, as well as to promote the new TRESemmé flat iron that is used in conjunction with the Keratin Smooth System.
Recipients were located throughout the country, so the brochure was required to be bilingual to manage expenses. Since the samples were to be distributed outside of this program as well, unilingual packaging was also developed.