The previous design was dated, visually overwhelming, and text heavy. Promensil undertook a redesign that would project a clean, fresh design that separated Promensil from other natural brands on the market. The requirement was to effectively communicate that not only is Promensil natural, it is clinically tested and doctor approved – a rarity among natural brands.
After the redesign, web traffic steadily increased. The e-newsletter maintained a steady 60% open rate, which led to the launch of a secondary coupon program.