To encourage sales of the Perfectly (un)Done line, TRESemmé created two specialty packs. The first, exclusive to Shoppers Drug Mart, featured the shampoo, conditioner, waves creation sea foam, and hairspray. The second featured the waves creation sea foam, hairspray, and a travel mini curler from Conair.
The packaging would provide a platform to educate consumers on using the multi-step hair program to achieve a multitude of different looks. The only restriction was that it had to maintain the dark, edgy look of other TRESemmé lines. Conair also requested that we not use their logo predominantly in any of the graphics.