Heritage Toronto’s annual event celebrates the outstanding contributions in the promotion and conservation of Toronto’s history and heritage by professionals and volunteers. It also promotes the work of a prominent speaker in the field with a lecture during the event. The branding must encapsulate both aspects of the event.
Illustration, photography and collage were explored. A few local locations that encapsulated the theme were considered for photography, but a venue eventually allowed us to use images from a recent event that aligned with the lecturer’s topic. The lecture explored the repurposing of spaces, and the final design played with the concept by presenting the location as it was, empty, and in its new form. The three-dimensional square allowed for a recognizable element to be used throughout the event.
This year the main ceremony was moved to the Isabel Bader Theatre. However, the pre-reception was to held in a different building that was within walking distance. Strong, cohesive wayfinding signage was required to ensure a smooth transition between locations.
Social elements were created for the nominees to display to their followers. They were excluded from the theme as they will be used for the following years to come with only minor changes.