The History of the Future is an interactive exhibition at the CNE that presents a look back at what pop culture deemed potential futures, alongside where we are currently headed with today’s technology and innovation. Over 1.3 million+ visitors attended the Toronto event over 18 days, with activities geared towards school children and families.
Branding, a 29’x10’ entrance banner and three 4‘x10’ display banners were required for the space. The process began with the viewing of classic futuristic movies such as Metropolis, and the reviewing of prints released by the World’s Fair and Tomorrowland (Disney).
The research inspired the colour scheme and simplified vector design of the illustration. The entrance banner featured a futuristic take on a familiar setting – Toronto City Hall. Bright colours and playful additions to the cityscape crafted a wonder-filled, not-too-distant future. The original concept involved designing a singular building, the scope increased to include an entire city block. The interior banners offered an intimate view of singular concepts – space travel and robotics.