Botanique Product Launch

point of sale material

The newly released Botanique line featured a range of powerful yet natural products to replace the aging TRESemmé Naturals line. The Canadian division felt that assets provided by their Global team did not properly convey their vision and requested several concepts that emphasized the premium ingredients used in the new line.

A balance was struck between the earthy hues of the ingredients while maintaining the consistent dark palette TRESemmé is know for. The final design was utilized on all Canadian point of sale materials.