Raptors Shelf Blades for Walmart

point of sale material

AXE and Dove MEN+CARE partnered with the Toronto Raptors for in-store displayers featuring their updated product lines. Other collateral was developed, including a VIP experience for a lucky winner.

During the final review, the Raptor’s review board requested that we source a new image of Kyle Lowry, as their policies on uniforms had changed. Their media tool kit was not current, so I brokered a deal between Unilever and Getty Images to garner approval of the final artwork.