TRESemmé, in partnership with Rouge Media Group, educated a captivated style-conscious audience across Canada on the unique styling uses of their new line Perfectly (un)Done. The program, displayed in over 1,000 salons, consisted of a large mural, and takeaway cards featuring a tutorial on their boho or Beach wave using one of the signature styling products. Along with a sample, recipients received a coupon for a future purchase. The program ran in English and French provinces.
The program expanded to popular Toronto beaches. Samples of Perfectly (un)Done Waves Creation Sea Foam and takeaway cards with a specialized tutorial on perfect beach waves were handed out to eager beach goers.